Social Media & PR Librarian (Librarian 1), Cape May County Library, Cape May Court House
Tuesday, January 11, 2022 09:56 AM

Social Media & PR Librarian (Librarian 1)

The Cape May County Library is looking for a positive, creative, and motivated Librarian to join the Outreach & PR team. The successful candidate will understand social media platforms, trends, strategies, and best practices and employ a creative approach in marketing the library to our patrons through various methods. The Social Media/ PR Librarian works closely with the Outreach Librarian and reports to the Assistant Director. This position works 35 hours per week with a night and weekend covering the Info Desk at the Court House Branch. This position may require more nights and weekends providing PR support at events.

Duties and Responsibilities

  • Establish and maintain social media presences on various platforms
  • Craft timely and engaging content and marketing materials
  • Coordinate with Departments and Social Media Team to create consistent and effective content
  • Analyze statistics, visualize data, and track growth on all social media platforms
  • Develop goals and lead social media campaigns
  • Create public relations materials and press releases
  • Partner with local media outlets to publicize the library’s materials, services, and events
  • Support outreach efforts, including attending events and communicating with groups, organizations, and businesses in the county
  • Selection, evaluation, and weeding for several Adult non-fiction sections
Knowledge/ Skills
  • Cultural competence skills
  • Excellent customer service skills
  • Ability to work harmoniously with patrons and coworkers
  • Excellent communication skills both verbal and written
  • Excellent public speaking skills
  • Knowledge of and comfort with creating publicity materials with computer software and programs including Canva and Photoshop
  • Knowledge of social media platforms, including trends and best practices for non-profits
  • Highly organized with good attention to detail
  • Graphic design and photography skills/ experience preferred
  • Drive a car and hold a valid New Jersey driver’s license.
  • Lift and carry bags or boxes weighing up to 40 pounds.
  • Drive library bookmobile
  • Able to stand for long periods of time
  • Able to speak for long periods of time to groups of people
  • Able to work a flexible schedule including multiple nights and weekends
Education/ Qualifications
  • Master’s degree in Library Science from an ALA-accredited program required
  • Have or be eligible for a New Jersey State Professional Librarian Certificate
  • Candidates currently completing their final semester in library school will be considered
  • New Jersey state residency required per N.J.S.A. 52:14-7 (L. 2011, Chapter 70)
Salary & Benefits: Hourly or salary as applicable
  • Salary: $46,500
  • 35 hours per week
  • Health benefits, including dental, prescription and optical
  • New Jersey pension
  • 12 vacation days per year (increasing with years worked), 15 sick days per year, 3 personal days per year
To Apply: Please submit a resume, cover letter, and three professional references to Natalie Niziolek, Assistant Director, at [email protected] by February 18, 2022.


MLS or Library School Required:

Salary Meets NJLA Minimum:

Job Focus:
Public Relations/Marketing
Public/Adult Service