Public Relations and Marketing Coordinator, Ramsey Free Public Library, Ramsey
Summary: The Public Relations and Marketing Coordinator will work to raise awareness of the library’s value and vision to the community and promote library services, collections and programs. This position will develop, manage and implement promotions, marketing and advertising through a variety of avenues and strategies to effectively promote library services and raise awareness within the community. The Public Relations and Marketing Coordinator will report directly to the Library Director as well as work with all department heads to organize, design and initiate promotional materials, marketing strategies and outreach communications. This includes managing the library’s social media presence along with creating and editing newsletters, press releases, brochures, flyers, promotional emails, infographics, posters and other promotional materials.

Duties and Responsibilities:
  • Library promotions and advertisements
  • Create an annual marketing plan in consultation with the Library Director and department heads and manage implementation of the plan throughout the year.
  • Plan, develop, organize and implement regular promotions for library events, collections, services, announcements and awareness campaigns.
  • Work with library department heads and other staff to organize content, create copy, design materials and implement promotional strategies.
  • Coordinate efforts to promote library monthly events and announcements as well as overall communications from the library to the community.
  • Evaluate library’s marketing materials and strategy for effectiveness, identify needed changes, and implement improvement plans.
  • Social Media-Manage library’s social media accounts, including Facebook, Instagram and Youtube. Organize original content creation and organization with other staff members to promote library events, collections, services and produce engaging content. Produce social media content that increases the library’s reach and engagement with social media followers.
  • Explore expansion of social media accounts and reach.
  • Newsletter-Create and manage weekly email newsletter, incorporating content from other staff and departments.
  • Press releases-Organize, write and submit press releases in collaboration with other staff.
  • Digital Sign-Manage and update the library’s outdoor, digital sign with promotional materials.
  • Community Outreach-Communicate with and work with other community organizations, government and businesses to promote library services and raise awareness of library services
  • Art Gallery Scheduling and Promotion-Schedule and book monthly art gallery installations, create and implement promotion and announcements for exhibits
  • Organize Advertising and Marketing campaigns-Work with Director and other departments to run special focus advertising campaigns, summer reading promotions, and library awareness campaigns Brochures and promotional materials Create, organize and maintain library promotional materials, brochures and handouts
  • Branding-Organize library branding on promotional materials and communications
  • Displays-Create and manage regular displays and promotional materials inside the library
  • Trends and Professional Development-Keeps abreast of latest developments in marketing and public relations. Engages in professional development and training.
Essential Knowledge and Skills
Ability to design, create and implement innovative and engaging marketing materials and promotional strategies that effectively communicates the library’s brand to the community. Extensive and creative technical knowledge, including publishing and graphic design software, social media and publishing, general office software, Internet tools, and library information technology. Excellent interpersonal and communication skills, ability to work with and coordinate with several departments, ability to communicate clearly and effectively with department heads, library director and staff. Ability to establish and maintain working relationships with patrons, community organizations and government agencies. Excellent organizational skills, ability to manage several projects simultaneously. Positive, collaborative and creative mindset. Strong graphic design skills.

Education and Requirements
Bachelor’s degree in English, marketing, advertising, journalism or other related major required. Experience in library, publishing, graphic design and/or marketing preferred. New Jersey residency required by the New Jersey First Act, unless otherwise exempted by that law.
Work schedule is flexible, but must be able to work occasional nights and weekends as needed. Must be physically able to lift and carry Library equipment and supplies

Compensation and Details-This is a part-time position starting at 20 hours per week with a compensation range of $20 - $22 per hour, commensurate with experience and qualifications. Union eligible position. Three month probationary period. Schedule of hours is flexible.
Position is open until filled. Application Requirements- Send resume, cover letter and references via email only to Matt Latham, Director, Ramsey Free Public Library - [email protected] No calls please.

MLS or Library School Required:

Salary Meets NJLA Minimum:
Not Applicable (No MLS Required)
Job Focus:
Public Relations/Marketing