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Public Relations and Marketing Awards

Public Relations and Marketing Awards

This award is open to New Jersey academic, public, school, and special libraries, as well as consortia. All New Jersey libraries are encouraged to participate regardless of size, budget, or technological limitations.
CRITERIA: 
  1. Eligible entries will be judged on effectiveness of message and persuasiveness to target audience, originality and creativity of design, and aesthetic appeal.
  2. Entries may originate in print or digitally. Digital PR materials may include blog posts, podcasts, videos, social media accounts, websites and more.
  3. Program topic and content are not criteria that will be judged, nor is the use of professional printing or design services
  4. Check the rubric the Honors & Awards Committee will use as a general guide in evaluating the PR and Marketing Award Nominations.

Entries will be considered in 3 divisions as specified below:

  • Libraries with a total operating budget of up to $1 million
  • Libraries with a total operating budget of $1 million to $4 million
  • Libraries with a total operating budget over $4 million

NOTE: Total operating budget includes staff salaries.

SUBMISSION GUIDELINES: 
  • Branch libraries’ entries should be submitted under main library budget guidelines.
  • All materials must have been produced during the nomination period: AApril 2023 - March 2024.
  • Libraries may not win in the same category for two consecutive years, but they remain eligible for the other categories during that period.
  • Entries not following the specified directions will be disqualified.
  • Materials produced by Friends of the Library groups may be submitted in the appropriate category.
  • All submissions become the property of NJLA and will not be returned.

CATEGORIES (Limit of one item per category):

  • Information literature, such as a program announcement, newsletter, brochure, poster, etc.
  • Public relations campaign: an ongoing, coordinated effort across multiple media to promote library initiatives. Examples include fundraising campaigns, summer reading publicity, promotion of business or local history resources, etc.
  • Surprise us with your creative publicity! If you have something that doesn’t fit into a category listed above, including imaginative uses of technology and/or social media, submit it for our consideration.

Submit your nomination using the online submission form https://forms.gle/JVEJxgQX2AR52M9J8. Upload a copy of the item to be considered and a short paragraph describing how this public relations material delivered its message to the appropriate audience and produced satisfying results.

If necessary, additional supporting materials and a printout of your online submission form should be submitted to:

Marianne Sievers
Hunterdon County Library
314 State Route 12, #3
Flemington, NJ 08822

SELECTION PROCESS: 

Check the rubric the Honors & Awards Committee will use as a general guide in evaluating the PR and Marketing Award Nominations.

DEADLINE: 
Friday, March 29, 2024

AWARDS ATTACHMENTS: PR Rubric.pdf